This applies to you – as a person. And, you, as a brand.
Answer the following questions truthfully, unwaveringly, and honestly. And keep at it. This isn’t a one time manifesto that just gets filed. And constantly refresh this on your LinkedIn page, your profile, your About Us page and everywhere else.
Who are you?
What is your product?
How is ‘It’ special?
How is it different from others’ similar offerings?
How can I demonstrate its ‘trustworthiness’?
How can I demonstrate that I am ‘with-it’, contemporary, ‘on-trend’?
How do I demonstrate ‘cool’?
The more you work on it, the better it will get. This is your Value Proposition.
Inspired by Tom Peters.