Social Media: Don’t let your editorial calendar hold you back from great content

One of the most awkward moments I have experienced at some of our agencies is when I pass by a social media strategist or community manager staring disdainfully at a near blank calendar screen desperately praying that somehow, someone will inspire them to fill in those blanks. A social media editorial or content calendar is […]

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4 ways to fight online distraction with compelling video ads and content

With so many distractions online fighting for your target audience’s eyeballs, how do you create video ads and content that really cuts through the clutter? With multi-screening becoming so common these days, with people jumping from watching tv to their mobile devices during ad breaks, and with so much fighting for online eyeballs, how do […]

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The power of influencers in todays marketing mix

What’s this buzz about “influencer marketing”? While we’re still all talking about content being the hottest buzzword in marketing these days, influencer marketing is right up there, quietly, confidently, and steadily becoming a key weapon in the marketer’s arsenal. Influencer marketing isn’t new. Testimonials have always been around. When someone well known says something about […]

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Accidental Click: Display Advertising’s Piftall

Whether its click fraud, or the accidental click, media agencies and their clients are yet to come to grips with these pitfalls in display advertising. Besides, click fraud (usually, clicks appearing on impressions that were actually never even seen), the accidental click is something that seems unavoidable at the moment – happening typically on mobile […]

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