Accidental Click: Display Advertising’s Piftall

Whether its click fraud, or the accidental click, media agencies and their clients are yet to come to grips with these pitfalls in display advertising. Besides, click fraud (usually, clicks appearing on impressions that were actually never even seen), the accidental click is something that seems unavoidable at the moment – happening typically on mobile […]

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Specialization and Integration in Advertising and Marketing: Full cycle

Is our world of advertising and marketing headed towards super specialization? Or, in a weird, wonderful, roundabout way, are we headed towards a more collaborative, integrated environment? Advertising was an art form. A creative beauty. Then, somewhere along the way, it evolved into both a n art and science. With accountability, with data, with technology […]

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Multi-screen marketing: Opportunity or threat?

Is your brand orchestrating the sing-along? Tom Roy ponders over whether consumers’ multi-screening is an opportunity or threat for brands (from Campaign Middle East, October 26, 2014) Our target audience today is consuming media across multiple screens at the same time. Multi-devices and multi-tasking has become a key driver of today’s media planning and marketing. You’ve heard […]

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Upload your videos directly on to Facebook

Facebook is encouraging direct video uploads onto brand pages, because according to them “video consumption on Facebook is growing rapidly and Facebook’s news fees gives you the opportunity to place your brand at the center of daily discovery. Uploading your video directly to Facebook can increase the performance of your video campaign.” If you’re looking […]

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