The power of influencers in todays marketing mix

What’s this buzz about “influencer marketing”? While we’re still all talking about content being the hottest buzzword in marketing these days, influencer marketing is right up there, quietly, confidently, and steadily becoming a key weapon in the marketer’s arsenal. Influencer marketing isn’t new. Testimonials have always been around. When someone well known says something about […]

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Accidental Click: Display Advertising’s Piftall

Whether its click fraud, or the accidental click, media agencies and their clients are yet to come to grips with these pitfalls in display advertising. Besides, click fraud (usually, clicks appearing on impressions that were actually never even seen), the accidental click is something that seems unavoidable at the moment – happening typically on mobile […]

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