5 Kinds of Brand Blindness

Why do people ignore online messages from brands? Banner blindness: They’re so focused on content that they just auto-ignore any thing around it. Color Blindness: When the color background, the text color etc just blends in or psychologically gets ignored. Or isn’t just plain appealing, or contextually irrelevant. Position Blindness: It’s below the first fold. It’s […]

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Seeing with Sound: How Listening via Social Media is crucial in Business

When a business, a leader, a mentor isn’t listening, it’s difficult to fight corporate blindness. If you’re corporate blind, or lacking in focus and vision, try listening. There’s a wonderful story on ‘echolcation’ or seeing with sound as mastered by Daniel Kish, who founded World Access for the Blind – and I saw an immediate […]

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Multi Screen, Multi Device Marketing is helping TV becoming larger than life

The tv watching experience is getting richer, better because of online? Rather than killing off tv in the living room, digital channels are adding to it, and broadening the perspective. Consumers in the Middle East today are increasingly using multiple screens and devices while consuming media. With the boom in high speed access and the […]

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5 Ways to use social media to lure talent and hire the best

  How things change. Who would have known that Facebook, LinkedIn and Twitter (and YouTube as well) would emerge as some of the best talent recruitment channels out there today? The proverbial headhunter is turning to social media as well, but while the old-fashioned talent recruitment agency hasn’t altogether disappeared, more and more companies are […]

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Mobile. One in Five in the world today access web via mobile. The new First screen!

If someone told you that one-in-five of people online would access the web via a small, hand-held device a few years ago, you’d laugh. The mobile phone has come a long way – thanks to advancements in screen tech, access, smartphone adaption, and of course, changing media consumption patterns. We believe that you can’t really […]

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