4m to read / The number of job titles and descriptions at agencies that deliver digital marketing solutions is an ever increasing list. What are the roles involved and where do they fit in in the digital product cycle? Every day in this connected age of marketing, we see new points of engagement come to […]
The 3-sentence marketing template?
If there’s a god in modern marketing, he is Seth Godin. And if there’s a god of influential podcasters – he is Tim Ferriss. On one of Tim’s podcasts (No 343 Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life), Tim talks to Seth. It’s a magical session, full […]
What’s your Value Proposition? 7 important points for your your ‘About Me’ or ‘About Us’ statement
This applies to you – as a person. And, you, as a brand. Answer the following questions truthfully, unwaveringly, and honestly. And keep at it. This isn’t a one time manifesto that just gets filed. And constantly refresh this on your LinkedIn page, your profile, your About Us page and everywhere else. Who are you? […]
The Toronto Raptors losing 4-3 to the Boston Celtics may be a life saver.
It’s not easy, being a Raptors fan and saying “It’s fine, we’ll come back next year, we were the Champions, but we’ll move on after this defeat.”. The Raptors lost 87-92 to The Boston Celtics in the NBA Conference semi finals Game 7. Yes, Game 7. A Game 7 that will go down in history […]
Brands: Give away value and usefulness (Everyone is a brand, BTW)
5m to read / To win with your brand’s content marketing strategy – give something away – for free! Not prizes, not coupons. Value. What you need to do each and every time is to share content with your audience that is useful and valuable for them. That’s how you create an experience that your […]
Resolve your target audience’s problems with content to win them over to your brand
2m to read / Today’s digitally savvy consumer (read as mobile powered) is looking for solutions 24/7, 365. Brands can transform their digital marketing by being ‘Right There, Right Then’ with their message to win them over. When a consumer wants to know something, wants to go somewhere (on a holiday, to a restaurant, to […]
5 Ways to get your Paid Social Media marketing right
3m to read / Here are 5 ways to get on the right track for a solid paid social media strategy. As brands are being compelled to turn to paid social, with organic really being forced and downgraded by platforms, it becomes important to remember some basics to getting paid social strategy right as you […]
Unbranded
Now, why would you wear a huge logo on your t-shirt? How much did they pay you for that? I have always struggled with branded v unbranded and tried to err on the side of unbranded. There are brands that get it right, who never really need to scream their designer’s or company’s name out […]
How to Get Things Done
This I learnt from David Allen. David Allen developed the powerful GTD (Getting Things Done) program. GETTING THINGS DONE® is a personal productivity methodology that redefines how you approach your life and work. The fundamental is to follow five clear steps that apply order to chaos. STEP 1 CAPTURE Collect what has your attention Write, record, […]
Retire in Dubai. What a welcome change
Now, today, Dubai just changed. And, how. And, wow. A visa that allows residents of other countries to retire in Dubai was announced by the emirate’s government on Wednesday. The five-year retirement visa allows Dubai residents and citizens from around the world to live in the emirate provided they meet criteria. From the National UAE: Eligible […]