News flash: Etisalat – one of the main telecom providers in Dubai – charge AED20 per MB that you use if you are not on a data plan with them. That is, seriously, one of the most expensive data charges around, and there is nothing you can do about it. This is valid news as […]
3 ways to improve your Twitter performance
Every one seems to have something to say about twitter these days, some even predicting a downturn for the social media platform. Twitter is still alive and kicking, and there are still a good 350 million+ active users every month on Twitter. From a brand perspective, around 50% of Twitter users follow a brand or […]
Social Media: Don’t let your editorial calendar hold you back from great content
One of the most awkward moments I have experienced at some of our agencies is when I pass by a social media strategist or community manager staring disdainfully at a near blank calendar screen desperately praying that somehow, someone will inspire them to fill in those blanks. A social media editorial or content calendar is […]
6 ways to get your Content Marketing work harder
Content marketing is still, in some quarters of marketing, a darling of the industry. Some say it is a fading star, but there are ways still to use content to better market your products and services, to better connect to your target audiences, and engage consumers. Here are six ways to get your content marketing […]
If you are still saying “digital” in marketing, you are so yesterday
If you’re still talking about ‘digital’ marketing today, may I suggest you’re just slightly behind our times. I get ‘social’, I get ‘online’ or ‘mobile’, I get ‘wearables and IOT’, and I do get ‘content marketing’ but today, I’m a little ahead of ‘digital’. Yes, I am saying digital is so yesterday, so generic in […]
4 ways to fight online distraction with compelling video ads and content
With so many distractions online fighting for your target audience’s eyeballs, how do you create video ads and content that really cuts through the clutter? With multi-screening becoming so common these days, with people jumping from watching tv to their mobile devices during ad breaks, and with so much fighting for online eyeballs, how do […]
Instagram is changing to a new ‘interest’ based algorithm for posts
Basically, Instagram has grown so fast, and users have really long lists – resulting in folks missing out on an average of 70% of their feed! So Instagram wants to fix this, narrow it down a bit to the individual’s ‘tastes’. Posts will still be date stamped, but content will be streamed to you based […]
10 ways to get Subject Lines to work in emails
First impressions count, and you better find ways to make that impression be attractive and effective enough for your email to be actually opened, to be read, and then clicked through to the desired action you want. Well, the subject line in an email that you send out is the most important part of the […]
The power of influencers in todays marketing mix
What’s this buzz about “influencer marketing”? While we’re still all talking about content being the hottest buzzword in marketing these days, influencer marketing is right up there, quietly, confidently, and steadily becoming a key weapon in the marketer’s arsenal. Influencer marketing isn’t new. Testimonials have always been around. When someone well known says something about […]
How do you measure ‘virality’ of your content?
There’s so much out there on how to measure virality of content, that it gets confusing. So far the best definition, or formula, I have seen comes out this year’s SXSW #viralcode sessions, and it has been kind of ratified by Simply Measured as well. The way we should measure ‘virality’ of content is by: […]
